Tiffany & Co. Marketing Plan | Spring 2022

Developed a Marketing Plan that reimagines Tiffany and Co. for the brand to adapt to modern sensibilities.

I conducted a thorough Situational Analysis of Tiffany & Co. including analyzing brand conditions with PESTEL, SWOT, and competitive set analysis.

I was responsible for writing copy, deck design, conducting primary and secondary research, and formulating relevant consumer insights