Creative Strategy & Social Media
Ivonne Malagon
A Bit About Me
I’m a strategist, community manager, and Hello Kitty fanatic who is chronically online (professionally).
Born in Guanajuato dubbed the “Heart of Mexico”, I bring a unique perspective and a fervent passion for injecting authenticity into traditionally rigid industries. My culture's vibrant energy has shaped my values of authenticity, community, and transparency. I believe in sharing stories that invite us to dream and build meaningful connections. Committed to inclusivity and pushing boundaries, I’m motivated to make a lasting impact on any team.
I’ve worked at Dentsu Creative as a Social Strategist and Social Media Manager, crafting social-first narratives for beloved brands including Nutter Butter, Swedish Fish, and Ritz by building visual worlds, fostering fandoms, and driving culture-forward engagement. I’ve also developed student-led campaigns for Nordstrom, Dick’s Sporting Goods, L’Oréal, the National Retail Federation Foundation, and the Fashion Scholarship Fund. I continue to expand my expertise in moving legacy brands forward through emerging technologies, evolving digital landscapes, and new audiences.
When I'm not working, I am probably hunting down a vintage piece on Depop or searching for a new burger spot.
