Fashion Scholarship Fund | Spring 2023

Developed a Marketing Plan for Ralph Lauren that embraces a circular economy while balancing digitalization. I focused on building brand loyalty while utilizing emerging digital technologies.

I played the role of Chief Marketing Officer. As CMO it was my responsibility to develop strategies to build brand loyalty with customers, use analytics to assess the effectiveness of marketing activities, and track customer retention. My overarching goal was to drive return on investment through customer acquisition and retention.