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Ivonne Malagon
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Writing Samples
School projects that include lengthy research components
Macrotrend Project | Fall 2021
In my Trendspotting class, I determined the automation of everyday life to be a macro trend impacting various industries.
I examined the impact of technology on fashion forecasting. Using quantitative and qualitative research I was able to construct a proposal for a fashion industry-related problem.
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Microtrend Project | Fall 2021
In my Trendspotting class, I determined that digital technologies were a microtrend impacting the fashion industry.
I conducted interviews and designed/defended a fashion-related research proposal and plan. I used the most appropriate micro and macro fashion intelligence tools for research including Mintel and WGSN.
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