Marketing

Tiffany & Co. Marketing Plan | Spring 2022

In my Developing a Marketing Plan class my group and I conducted a thorough Situational Analysis of Tiffany & Co. including analyzing brand conditions with PESTEL, SWOT, and competitive set analysis.

I was in charge of proofreading and writing copy, designing Canva presentations, conducting primary and secondary research, and formulating relevant consumer insights

Market Research Project | Fall 2021

In my Marketing Research course, I completed a research project on student satisfaction with academic resources at Columbia College Chicago.

I  implemented  the  essential  elements  needed  in  designing  a  survey  study, data analysis, writing a project report, and making a project presentation.