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Creative Strategy & Social Media
Ivonne Malagon
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Client:
Matthew Wagner
Role:
Social Media Manager
Agency:
Dentsu Creative
Nutter Butter
Work Spotlight:
The Summer I Turned Pretty Collaboration
Always-On Content
The Ask: Activate The Summer I Turned Pretty fans during its final season through a partnership with Sour Patch Kids and Swedish Fish, driving weekly, episode-based fan engagement through a playful Sweet vs. Sour rivalry.
Results:
The Ask:
Results:
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