top of page
Palm Leaf Shadow

Swedish Fish is a beloved candy brand that comes to life on social as a wholesome, whimsical character, paired with a vibrant aesthetic designed to uplift and leave audiences smiling.

I managed 15+ monthly posts across platforms, supporting content briefing, creative execution, content creation, and copywriting. This work included developing consistent strategy pillars, leading community management efforts, and building a distinct brand voice.

Client:

Mondelez

Role:
Social Media Manager
Agency:
Dentsu Creative

Swedish Fish

Work Spotlight:

The Summer I Turned Pretty Collaboration
Always-On Content
The Ask: Activate The Summer I Turned Pretty fans during its final season through a partnership with Sour Patch Kids and Swedish Fish, driving weekly, episode-based fan engagement through a playful Sweet vs. Sour rivalry.

Results:
The Ask:

Results:
bottom of page