Creative Strategy & Social Media
Ivonne Malagon
Ritz Crackers
Ritz Crackers is a legacy snack brand, defined by its golden exterior and signature salty charm. The work centered on modernizing the brand’s cultural perception and building long-term equity for The Salty Club.
Owned the always-on content calendar with 20+ monthly posts, shaping the brand’s social voice and unique attributes while exceeding yearly engagement goals. Led creative concepting and strategy, tracked platform trends, and delivered actionable performance insights.
Bad Bunny Summer Collaboration
The Ask: Build FOMO and awareness for the Ritz Salty Club partnership with Bad Bunny’s No Me Quiero Ir de Aquí residency by uniting the saltiest fans online and IRL, while strengthening Ritz's connection with the Hispanic community through a chance to win a trip to Puerto Rico for the sold-out residency.
Results:
500K+
Impressions
20K+
Engagements
5K+
Shares
Always-On Content
The Ask: Modernize and define RITZ’s social persona and tone of voice, shaping how the brand shows up across platforms through compelling copy and signature, ownable content.
Results:
25M+
Impressions
550K+
Engagements
41K+
Shares
Community Managment
The Ask: Identify off-page engagement opportunities to connect with fans and broader audiences across platforms. Engaging strategically with users and key target communities in ways that allign with the brand’s goals and expands reach through ownable, conversation-driven content.
